The pillars of North Rock Leadership are:


North Rock Leadership Group is dedicated to helping individuals, teams and organizations

make permanent and positive changes in their personal and professional lives. Change is one of the hardest things for individuals to do, and sustaining that change is even harder. NRL is guided by one of the golden rules of rock climbing: Always prepare before the climb with proper training, equipment and planning; and NEVER climb alone. We believe an experienced guide is essential to help you get prepared, conditioned and oriented for your journey and then to help keep you moving forward until you reach your goal.


As an International Coaching Federation (ICF) Certified Coach, our discussions are completely confidential, and we will go as deep as you are willing. We have some bedrock principles that we review and assess along the way to make sure you are ready to move or “climb” to the next level. Physical and emotional wellness is one of the first “rocks” or hurdles we examine to make sure you are ready for the journey. Next we review your equipment and your balance, while charting a detailed, safe path to the summit. While helping you find and define your “true north,” your coach will hold you accountable, but also have your back and ensure that your journey is a success.


Find Your True North.



Joe Shaffner is a professional development and leadership consultant based in the Triangle area in North Carolina and Western Maine. He has more than 30 year’s corporate experience in building and leading successful teams in fast-paced businesses around the world. He spent most of his career in software development and sales organizations. During that time he coached hundreds of successful individuals and teams using tools such as Emotional Intelligence (EQ), DISC, VIA Strengths, Steven Covey Principles, Situational Leadership and the Five Behaviors Model.


Joe earned his B.S. in both business and economics from University of Maine and has an M.B.A. from George Washington University. He is a certified Everything DISC and a Five Behaviors facilitator, and an International Coaching Federation (ICF) certified coach as well as a Certified Executive (CEC) and Certified Mentor (CMC) coach. He enjoys playing the guitar and outdoor sports and lives with his wife and two sons in Raleigh, NC and the mountains of Western Maine from time to time.


 Some of our corporate clients include:


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Executive Coach and

Professional Development Consultant


Let’s start a conversation about your future at




Executive Coach and

Professional Development Consultant